Outwit
Outwit the ordinary.
I document experiments, publish notes, and build little internet things in public. No pitch deck. Just craft.
Lines of Code
2,845
Nights Tinker'd
41
Next Baby
[LOADING...]
Recent insights
Notes, strategy, and lessons from the work.
January 2025
Why most business websites fail
Most sites look fine—but fail at one job: turning the right visitors into conversations. Here's how to spot the leaks.
February 2025
How much should a website cost in 2026?
A grounded way to think about website budgets, from simple builds to strategy-led redesigns.
February 2025
How long does SEO really take?
What you can expect in the first 3, 6, and 12+ months—and how to know if your investment is working.
From the Lab
Real experiments with real data—before I trust a tactic at scale.
Can AI content rank on Google?
I tested how AI-assisted content performs in search when it’s edited, structured, and fact-checked like a real editorial workflow.
In ProgressHow fast can a new domain rank?
I’m measuring what it actually takes for a new domain with no history to start earning meaningful organic traffic.
Travis Goldston.
Founder · Outwit
I have way too many hobbies. Vibe coding is my crack cocaine. Outwit is where I show my work — real experiments, real data, no theory.
I build sites, run SEO tests, and document what works (and doesn't) in public. The lab isn't a content strategy—it's how I stay honest about what actually moves the needle.
Based in North Texas. Running live experiments and building brands in the open.