OUTWIT

The Lab

Active experiments

Before I bet big on a tactic, I test it. I validate what actually moves the needle—then I write about it on insights.

Complete

Can AI content rank on Google?

I tested how AI-assisted content performs in search when it’s edited, structured, and fact-checked like a real editorial workflow.

Last updated: April 1, 2026

Read experiment →In Progress

How fast can a new domain rank?

I’m measuring what it actually takes for a new domain with no history to start earning meaningful organic traffic.

Last updated: April 1, 2026

Read experiment →Complete

Can a $200 niche site make money?

I ran a low-budget niche site experiment to see if careful topic selection and lean execution can still produce meaningful revenue.

Last updated: April 1, 2026

Read experiment →In Progress

Building a local SEO agency site from scratch

A public rebuild and growth log for Outwit with Search Console screenshots every two weeks: indexed pages, impressions, clicks, and rankings.

Last updated: April 1, 2026

Read experiment →In Progress

Testing city pages for local SEO

Do city pages (Frisco, Allen, etc.) actually get indexed and rank—or do they sit ignored? Testing with real pages and real Search Console data.

Last updated: April 1, 2026

Read experiment →