Insights
Notes from the work
Experiments, essays, and practical notes—written in public.
January 2025
Why most business websites fail
Most sites look fine—but fail at one job: turning the right visitors into conversations. Here's how to spot the leaks.
7 min read
Read article →February 2025
How much should a website cost in 2026?
A grounded way to think about website budgets, from simple builds to strategy-led redesigns.
9 min read
Read article →February 2025
How long does SEO really take?
What you can expect in the first 3, 6, and 12+ months—and how to know if your investment is working.
8 min read
Read article →March 2025
What makes a high-converting website
The structure, messaging, and proof we look for when we rebuild a homepage to actually sell.
10 min read
Read article →March 2025
Local SEO: The complete guide
How local brands can use Google Business, on-site content, and reviews to own their market.
12 min read
Read article →April 2025
Marketing funnels explained for small businesses
A simple, non-academic way to understand funnels—and how to build one without 20 tools.
6 min read
Read article →April 2025
SEO vs paid ads: which one should you choose?
When to invest in search, when to lean on ads, and how the two can work together instead of competing.
7 min read
Read article →